A tailor bust with a basted Brioni Bespoke jacket

The world of Bespoke

The world of Bespoke

Welcome to Brioni Bespoke, our ultimate personalized service dedicated to delivering artisanal excellence and one-of-a-kind tailoring. Our Bespoke service offers an exclusive, discrete experience around expert craftsmanship tailored to your individual requirements. We create unique pieces, just for you, executed with the utmost precision and detail.

Each customer is different

Customers live different lifestyles, have different personal fits and preferences about comfort and style. Your personal tailor will get to know you so he or she can best guide you through the joy of choosing every detail of your Brioni suit. Select each element of your garments architecture, from the fabric, to the cut, style, and silhouette, to the buttons, lapel, and lining, and allow our master tailors to advice you and bring the fabric to life with all the subtle and unseen details that make our clothing unmistakably Brioni.

A Brioni Bespoke jacket with customised label

The Bespoke journey

Your exclusive experience begins with a first appointment with a Bespoke ambassador and your personal tailor, who will walk you through every step of the garment’s creation. The tailor will then take your measurements to create a unique pattern adapted to your body down to the millimeter.

Once your preferred design features are set, we will create a customized blueprint for the fabric cutting. It takes six to eight weeks to let a Brioni garment come to life, thanks to the meticulous work and specialist skill of over 180 artisans in our Brioni Atelier in Penne.

You will meet your master tailor for two fittings before your bespoke garment is finalized to ensure that every element is executed to perfection.

A selection of Brioni bespoke fabrics

Fabric heaven

Brioni is home to an extensive and unrivalled archive, featuring more than 800 fabrics many of which are highly rare and exclusive to the House. This wealth of precious fabric includes a wide range of light cashmere, silks and exceptionally fine wool, available in a vast selection of colours and patterns and sustainable choices. Each of these handmade fabrics tells a story, communicating a rich heritage elegantly interwoven with your personal style in a distinctive bespoke creation.
A light brown wool and silk fabric from the Brioni Bespoke selection
A light blue wool and silk fabric from the Brioni Bespoke selection
A dark blue cashmere fabric from the Brioni Bespoke selection

Unmistakably Brioni

The Bespoke service is a flawless expression of our heritage of fine Italian tailoring. Each unique commission is hand-crafted in Italy, ensuring an impeccable silhouette with superior attention to detail; elegant, refined and incredibly comfortable.

Four Brioni Bespoke shirt cuff styles

Home service

Discover Brioni Bespoke at home, available at a time convenient to you, anywhere, worldwide. Our master tailors will bring the full bespoke experience to you in the comfort of your own home, office, or another place of convenience. Book your appointment at your local Brioni store or at homeservice@brioni.com

A Brioni master tailor taking the measurements of a client
Explore more