The joy of 'slow luxury'
All of our garments are designed, crafted and cared for in the spirit of 'slow luxury'.
Our garments are timeless. Every season we introduce high-quality pieces to be enjoyed for multiple years - in this way we transcend trends by focusing on style rather than fashion.
Time is an essential ingredient to our creations. All aspects of production are considered and thought through, from the choice of appropriate materials and the design of the garment to the creation of the finished piece. We invest in a unique process combining nature, human ingenuity, and artisanal craftsmanship.
Brioni garments are free of excessive ornaments. We keep them as natural and functional as possible. We believe the garment to be strong enough on its own with the beauty of materials and exquisite construction.
We do not overproduce. We do not engage in practices where excess product is disposed off.
Each season we carefully design and produce the relevant styles and quantities. We are smart with our pattern cutting and do not waste our precious natural fabrics.
Working in a bespoke manner enables us to only use what is necessary to finish each commission.
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.
Brioni comes to life through 'human touch'
That is not only a philosophy but is a ‘thread’ that runs through ‘fil rouge’ all we do. Brioni garments have been handmade in Italy using expert craftsmanship and artisanal production methods since 1945, and this considered approach to people, production and environment has built a legacy we are proud of.
Our view on luxury focuses on quality, longevity and excellence; values rooted in the people and communities behind the House, protecting and perpetuating our heritage.
The people who sustain us
Brioni is not about mass production. We value collaboration with remarkable artisans; this core commitment to championing their specific skill, to offer the best, is an essential pillar of the Brioni House.
All production is based in Italy, specifically Penne, Curno, Civitella and Montebello, home to the heart of Italian sartorial savoir-faire and the tailoring tradition.
Our localised production also means we limit environmental impact. We provide dedicated support services to our production and manufacturing workforce, which is predominantly female. At the heart of Brioni are generations of talented artisans who keep creative and sartorial traditions alive.
The relationships with our clients
‘Human touch’ likewise guides the interaction with our clients: We cherish our authentic and long-lasting relationships with our clients, often spanning decades and extending through their families and friends. The warm personal style of our teams is at the centre of Brioni’s hospitality.
The bliss of wearing Brioni
More literally, ‘human touch’ is also key to understand the true extend of Brioni’s exceptional quality. One can already feel it by simply stroking our garments, shoes and bags, but ultimately, pleasure comes from wearing Brioni in everyday life. Our idea of luxury is about absolute well-being, personal comfort, lightness of construction and irresistible softness, with a distinctive style and Italian flair.
Sustainability at Kering
Brioni is part of the Kering Group, which has a long-standing deep commitment to sustainability. Kering historically works to the highest sustainability standards and is a rich source of knowledge and partner for Brioni in the journey towards improving sustainability in-house.
The path towards sustainability is not to be walked alone. Brioni is partnering up with its suppliers to promote sustainable standards and practices, including Kering Standards for raw materials and processes, The Animal Welfare standards and the Code of Ethics.
As part of the Kering Group, Brioni also monitors its environmental impact, by taking part in the annual Environment Profit &Loss accounting and by drawing up a targeted action plan based on the priorities it highlights. Kering recently published its Biodiversity Strategy and standards for environmental excellence at store level which Brioni adheres to.
Since 2008 The Kering Foundation combats violence against women and promotes women’s empowerment, a vital global cause. The Foundation drives awareness around this issue, sponsors social entrepreneurship and motivates others to join in support. Brioni is proud to partner with the Kering Foundation on these matters.