History | Brioni® nl Official Store

Historyeight decades of roman style

Since 1945

Brioni first store on Via Barberini 79, Rome

Brioni vintage black and white photo, with stacked boxes visible in the background.

The first Brioni fashion show staged in the Sala Bianca at Palazzo Pitti in Florence, 1952

In 1952, Brioni sealed its reputation as an industry leader by hosting the first ever men’s fashion show. Presented at the opulent Sala Bianca of Palazzo Pitti in Florence, the collection was a myriad of fluid tailoring, featuring suits in vivid colours and sophisticated fabrics.

A Brioni dinner jacket in red and black wool, 1960s

A Brioni dinner jacket in silk and gold lamé, 2000s

A Brioni double-breasted tuxedo jacket in silk paisley with black satin lapels, 1960s

A special presentation at Florence’s Palazzo Gerini in Florence celebrated Brioni’s 75th anniversary, 2020

Brioni’s 80ᵗʰ Anniversary

Brioni fashion display featuring elegant tuxedos in white, red, and blue under warm lighting in a historic arched venue.

Elegant Brioni black tuxedo with bow tie displayed on mannequin, with second tuxedo visible in background against warm wooden setting.

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Sheep grazing on dry grassland with snow-capped mountains in the background under a blue sky.

Sustainability

A person in a Brioni navy blue suit and tie standing against a dreamy blue background with abstract light patterns.

Tailoring Legends

A tailor measuring fabric pattern pieces on black background with a measuring tape in Brioni.

Art of tailoring