In 1959, Nazareno Fonticoli - one of Brioni’s founders and among Rome's most renowned tailors - and his business partner Gaetano Savini pioneered the idea of prêt-à-couture, creating the first industrial sized tailoring atelier in Penne, Italy. In the heart of the Abruzzo region, Penne is home to the Italian sartorial tradition, with a population that has tailoring in its blood.

Today, the bond with Penne remains as does a large proportion of our production; with its cobblestone streets, stunning landscape and enchanting architecture, long winters and quiet summers, this peaceful town provides the perfect environment for nurturing craftmanship.