Brioni eau de parfum bottle

Eau de Parfum Éclat


Eau de Parfum Éclat

Chypre citrus woody

Crafted for radiance and freshness. Joyful and inspired by a relaxed approach to life, the scent reflects an intriguing contrast of pureness and electricity.

Eau de Parfum Éclat campaign with model

"Timeless yet current, the fragrance is both sober and sparkling. An intriguing contrast of pureness and electricity."

NORBERT STUMPFL, Brioni Design Director
A fragrance crafted for freshness and radiance

Master Perfumer Michel Almairac worked on a short formula with top-tier ingredients, tailored for brightness such as juicy grapefruit, precious frankincense, radiant roses and creamy sandalwood. A perfect balance of technicity and artisanal craftsmanship, refinement and fluidity.

An unforgettable trail

The fragrance is both long-lasting and remarkable – it is a scent that marks one’s presence with a radiant aura. Inspired by a relaxed approach to life, the scent reflects an intriguing contrast of pureness and electricity.


A formula within the chypre citrus woody olfactive family.

An opening in the dazzling morning light, juicy grapefruit is gently blended with cool pink pepper while the precious frankincense magnifies the brightness with brings a subtle hint of its citrusy, resinous facets.

A heart of radiant roses for an unexpected floral note team together with patchouli for an effortless elegance.

Pure and indulgent, the dry-down of the Eau de Parfum Éclat combines creamy sandalwood with enveloping musk and ambroxan, a sophisticated man-made ingredient that smells of amber, wood and warm skin.

The bottle

All fragrances of the Eaux de Parfum Collection are housed in the same bottle, made of heavy Italian glass with a thick, curvy base. The square-shouldered, beveled bottle is simply adorned with a satin label, inspired by the ones sewn inside Brioni bespoke suits, hemmed by a golden cross-stitching motif. The magnetic cap is engraved with a B, as is the top of the golden pump spray. Echoing the radiance of the fragrance, the glass bottle takes on a sensuous satin-touch finish.

Made in Italy by the glassmaker Bormioli Luigi the bottle is recyclable. The production process ensures that no glass is wasted and that the water is cleaned after use. The raw materials used to decorate the bottle are water-based and environmentally friendly. The satin-finish box is recyclable and has obtained FSC certification.

"The spirit of the Eau de Parfum Éclat was inspired by an enchanted day, from sunrise to sunset. In this fragrance, you can feel both the freshness of the early morning and the reassuring softness of nightfall."

MICHEL ALMAIRAC, Master Perfumer at Robertet