Brioni invites you to discover its new Made to Order service, which combines our quintessential craftmanship with your personal preferences.
From outerwear to knitwear, shoes, socks and ties, create your favourite Brioni staple in your ideal finish and colour. Make it unique by adding your initials.
Create your own personalised accessory which marries your ideas with Brioni’s craftmanship and extensive fabric library.
Under the guidance of our expert tailors, you can individualize all elements of your tie to suit your style, from its length, width, shape, and fabric choice.
Elevate each step with La Scarpa , the finest bespoke footwear beautifully handcrafted in Italy, with every detail chosen by you.
La Scarpa offers artisanal craftsmanship par excellence, meticulously handmade with exceptional construction from exquisite materials, in a personalised style and fit.
Il Guardaroba Outerwear
Create timeless personalised outerwear with Il Guardaroba Outerwear, designed by you in the comfort of our boutiques and beautifully handcrafted in Italy.
Enjoy defining each element of your garment’s construction alongside a dedicated master tailor, by selecting style, fabric, colour and fit. For an extra special touch add a “Brioni for” customized label, stitched into the lining of your garment upon request.
The joy of La Maglieria, the finest quality knitwear, made to order. La Maglieria offers an elevated approach to co-creation by celebrating some of our timeless styles with a new level of personalization.
Under the guidance of our expert tailors, compose your favourite knitwear in your personal style, in a colour of your choice and the best fit for you. Add your initials, delicately woven into the knit, for an extra special touch.
Take pleasure in the finer details with Le Calze, made to order socks, personalized to your taste and beautifully handcrafted in Italy.
Le Calze allows you to play with the subtle details, adding an individual touch to your look for sophistication from head to toe.