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La Donna

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The Bespoke experience featuring Glen Powell

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Since 1945

Founded in Rome by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni swiftly established a reputation as the go-to sartorial destination for the discerning Roman gentleman. Fonticoli and Savini’s partnership was a marriage of technical skill and creative entrepreneurship that would define Brioni’s heritage, and continues to drive the brand today.

Brioni founders Nazareno Fonticoli and Gaetano Savini
Brioni founders Nazareno Fonticoli and Gaetano Savini
Brioni first store on Via Barberini 79, Rome
Brioni first store on Via Barberini 79, Rome

A unique formula

Created in collaboration with the renowned Master Perfumer Michel Almairac, the Brioni scent is a perfectly tailored formula. Accurately cut from superior ingredients, both natural and man-made, the fragrance is well balanced and effortless.

Infused with a sense of quiet confidence and understated elegance, the perfect finishing touch created with a few ingredients only, championing ease as the ultimate sophistication.

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Fabric heaven

Brioni is home to an extensive and unrivalled archive, featuring more than 800 fabrics many of which are highly rare and exclusive to the House. This wealth of precious fabric includes a wide range of light cashmere, silks and exceptionally fine wool, available in a vast selection of colours and patterns and sustainable choices. Each of these handmade fabrics tells a story, communicating a rich heritage elegantly interwoven with your personal style in a distinctive bespoke creation.
A light brown wool and silk fabric from the Brioni Bespoke selection
A light brown wool and silk fabric from the Brioni Bespoke selection
A light blue wool and silk fabric from the Brioni Bespoke selection
A light blue wool and silk fabric from the Brioni Bespoke selection
A dark blue cashmere fabric from the Brioni Bespoke selection
A dark blue cashmere fabric from the Brioni Bespoke selection
The tools of a Brioni tailor: measuring tape and chalk
The tools of a Brioni tailor: measuring tape and chalk

SOURCING
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.

WEARING
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.

The tools of a Brioni tailor: measuring tape and chalk
The tools of a Brioni tailor: measuring tape and chalk

SOURCING
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.

WEARING
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.

The tools of a Brioni tailor: measuring tape and chalk
The tools of a Brioni tailor: measuring tape and chalk

SOURCING
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.

WEARING
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.

The tools of a Brioni tailor: measuring tape and chalk
The tools of a Brioni tailor: measuring tape and chalk

SOURCING
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.

WEARING
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.

The tools of a Brioni tailor: measuring tape and chalk
The tools of a Brioni tailor: measuring tape and chalk

SOURCING
Our primary materials are natural: vicuña, cashmere, silk, wool, linen and cotton. We aim to work with the best nature has to offer, and we strive to make sure these beautiful materials are sourced in the most responsible way. Our high standards, commitment to accountability and collaboration across our supply chain underpin all our carefully considered choices so that we can assure environmental benefits and the best animal welfare. Our sourcing is mainly from traditional Italian suppliers, with whom we have long-standing relationships. These partnerships are based in a mutual desire to achieve more for our planet.

WEARING
At our heart we are passionate about making considered choices based on quality and sustainability. By focusing on natural and traditional methods, we limit our environmental impact and we also encourage our clients to choose well and acquire less. As part of this approach we want to ensure that our clients enjoy our garments for a long time. As such, our clients have access to reconditioning services, and this is complimentary for bespoke items.
Each Brioni suit purchase marks the beginning of an enduring relationship between the Client and the House. Customers are given advice on how to best take care of their suit, coat or shirts. It is an exchange between the Client and the House which ensures that garments are cared for over the years.
For Bespoke, clients have the opportunity to select fabrics available in limited quantities from earlier seasons. This way Brioni and the Client team up to avoid sourcing of new materials and thus lessen the environmental impact. In the spirit of circular fashion, Brioni also donates left-over fabric to NGO’s or fashion schools.