INTRODUCING THE BRIONI PRIMO SUIT FEATURING ARMIE HAMMER

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Brioni presents ‘Primo’, a contemporary interpretation of the brand’s iconic tailoring.
Named after the Italian word for ‘first’, the ‘Primo’ suit offers an introduction to the effortless elegance of Roman sartorial savoir-faire.
A masterful construction, cut to a slender slim-fit silhouette, ‘Primo’ articulates signature Brioni with a modern twist, ensuring artistry and precision, underpinned by the finest wool fabrics and finishes, including twill, sharkskin, stripes, birdseye, and micro-patterns.
To portray the collection, Brioni partnered with friend of the House Armie Hammer. Captured in Los Angeles, the campaign is a fresh portrait of the American actor arriving on set and taking center stage while wearing the ‘Primo’ suit in a contemporary distillation of the Brioni style.
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