Brioni reopens the doors to its iconic London flagship

Designed by London-based architecture studio P. Joseph and set within an opulent 18th Century Georgian townhouse at No. 32 Bruton Street, the renewed Brioni store is conceived as the residence of a proud Roman man.

Quintessential British design marries (with) the traditional Roman aesthetic; a floor mosaic inspired by the Pantheon has been uncovered, and decorative plasterwork restored to its former glory, complimented by tuff stone and travertine sourced from an ancient Bernini quarry, to sculpt a harmonious space that is unmistakably Brioni.

Against this sober canvas, a curated collection/selection of Italian furniture and tapestry from the 50s and 60s.

Ambient space is a precise architecture at Bruton street, reflecting the heritage and tradition of Brioni through the modernity and innovation which has become synonymous with the brand. It feels as it was intended – a townhouse for a gentleman.

32 Bruton Street is home to the Brioni ready-to-wear, accessories and footwear collection, as well as housing the Brioni Master Tailor, available by appointment for the Bespoke service.