The Brioni Trunk Show Grand Tour

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In 1955, Brioni founders set off on an important journey called the ‘Grand Tour’.

Exclusive trunk shows were staged all over the world, where the new collection was presented to politicians, businessmen and actors.


The ‘Grand Tour’ attracted the company’s most important clients, including many Hollywood actors with whom the Brioni founders had established personal relationships, including Clark Gable, John Wayne and Cary Grant.

The tour cemented Brioni’s global reputation and was met with such success that the event was repeated in the decades to come.

To celebrate its 75th Anniversary, in 2020 Brioni will bring back the legendary Grand Tour to 11 cities around the world. During these exclusive trunk shows, hosted by the Brioni Chief Master Tailor, a set of exquisite limited edition fabrics will be exclusively available.


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