The Spring/Summer 2021 Campaign
House ambassador Brad Pitt is framed amongst the cinematic interior of legendary Chateau Marmont in Hollywood. The softly tinted images and video evoke a relaxed atmosphere which perfectly captures his natural energy and charismatic presence.
It is a laid-back mood in which Brad Pitt portrays the Brioni man, radiating a modern yet timeless magnetism and charm, a self-confidence rooted in being comfortable in one’s own skin. This campaign provides a softer angle of the Brioni man, in a more intimate setting beyond the spotlight.
The images feature two present-day icons of the Brioni wardrobe, the “Vagabond” overshirt in double splittable cashmere and the feather-light silk blouson in washed silk. They are deliberately pure, emblematic of the House’s sophisticated notion of refined simplicity and style.