Master Perfumer Michel Almairac worked on a short formula with top-tier ingredients, tailored for brightness such as juicy grapefruit, precious frankincense, radiant roses and creamy sandalwood. A perfect balance of technicity and artisanal craftsmanship, refinement and fluidity.
The fragrance is both long-lasting and remarkable – it is a scent that marks one’s presence with a radiant aura. Inspired by a relaxed approach to life, the scent reflects an intriguing contrast of pureness and electricity.

All fragrances of the Eaux de Parfum Collection are housed in the same bottle, made of heavy Italian glass with a thick, curvy base. The square-shouldered, beveled bottle is simply adorned with a satin label, inspired by the ones sewn inside Brioni bespoke suits, hemmed by a golden cross-stitching motif. The magnetic cap is engraved with a B, as is the top of the golden pump spray. Echoing the radiance of the fragrance, the glass bottle takes on a sensuous satin-touch finish.

Made in Italy by the glassmaker Bormioli Luigi the bottle is recyclable. The production process ensures that no glass is wasted and that the water is cleaned after use. The raw materials used to decorate the bottle are water-based and environmentally friendly. The satin-finish box is recyclable and has obtained FSC certification.