![Brioni sketches from the 1970s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F5lO9CGOUZgbnRfjcBX3dbC%2F475e8a16c1064a4321f0ddd2e0333d59%2F15_70s_sketches.jpg&w=3840&q=75)
Historyseven decades of roman style
Since 1945
![Brioni first store on Via Barberini 79, Rome](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F3JFffoQtMyxDwdpbczrf1z%2F829ee7a2a356c95d0d19ae2f0494c986%2F2.Brioni_store.jpg&w=3840&q=75)
![Brioni founders Nazareno Fonticoli and Gaetano Savini](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F4MFhXOjfpT2fGPnnZutFOF%2F4a403a9fc72e6813d0000fe965bc94fb%2F1.Brioni_founders.jpg&w=1920&q=75)
![The first Brioni fashion show staged in the Sala Bianca at Palazzo Pitti in Florence, 1952](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2FAeJRdhr8Zq2LIhyLyyxGk%2F2cd0950aa36f9c232d63f341d216f56a%2F6.Fashion_show.jpg&w=3840&q=75)
In 1952, Brioni sealed its reputation as an industry leader by hosting the first ever men’s fashion show. Presented at the opulent Sala Bianca of Palazzo Pitti in Florence, the collection was a myriad of fluid tailoring, featuring suits in vivid colours and sophisticated fabrics.
![Tailors and seamstresses at work in the Brioni atelier in Rome, 1960s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F6aF5sJ5uVi7Hnk68Zopxmz%2F1618a2ffa0e96f3220b1ebfc90e1addf%2F8_Tailors_bw.jpg&w=3840&q=75)
![American actor John Wayne is fitted for a Brioni suit in the atelier in Rome, 1950s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2FNTuBqZc7IyMQ8otDkLrXG%2F57943c51c8d18106f70d95d4d7ba296e%2F9_John_Wayne.jpg&w=3840&q=75)
![Brioni designs shown at the Waldorf-Astoria during the World’s Fair in New York City, 1964](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F2fiExAWmncNfOZq8cTCFSE%2F5ddafc3d2a4bca226aed178d70fe9e64%2FStep_3.jpg&w=3840&q=75)
![Members of the Brioni team in London for a fashion show at the Hyde Park Hotel, 1959](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F3NHtV5oy0QoT65kFXHHo9W%2F84554f45c0cd789694d52994ba2ece06%2FStep_2.jpg&w=3840&q=75)
![Models wearing Brioni ensembles at the Palazzo della Civiltà Italiana in Rome, 1960s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F6IMxoutJQbJ9Il1Jx0d0tv%2F608180bcee05ffec1a383b9725e4eded%2FStep_1.jpg&w=3840&q=75)
![A Brioni dinner jacket in red and black wool, 1960s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F3pfmVhY64fVzAQNoHx5ygp%2F179bf1cbf4fa318c034f6b577592678f%2FBRIONI_1.jpg&w=1920&q=75)
![A Brioni dinner jacket in silk and gold lamé, 2000s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2FtpyQfLAUiGeb5f0nizFGX%2F539db10a8bf74cce1b477cbc6eab1479%2FBRIONI_11.jpg&w=1920&q=75)
![A Brioni double-breasted tuxedo jacket in silk paisley with black satin lapels, 1960s](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2Fhfca951Lepdvebntzq7WL%2Ff0cbd834f26ef60cccf4d3a8f82aca14%2FBRIONI_5.jpg&w=1920&q=75)
![A special presentation at Florence’s Palazzo Gerini in Florence celebrated Brioni’s 75th anniversary, 2020](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fw2dr5qwt1rrm%2F5aNGrrY8UnRECBtpDeEuV1%2F1cdc8203a2e0c81b90622c304e0a1c94%2FBrioni_FW2020_Presentation_3.jpg&w=3840&q=75)
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