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In 1945 Brioni opens its first boutique in Rome on Via Barberini 79 soon becoming the lifestyle of choice for movie stars, heads of state and business leaders

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In 1952 Brioni is the first brand in history to stage a men’s catwalk show pioneering the usage of male models. The event which took place inside the Sala Bianca at Palazzo Pitti in Florence introduced new silhouettes, bold colors and innovative fabrics.

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In 1959 the Brioni ateliers open in Penne, Abruzzo, home to the heart of the Italian tailoring tradition. Called Brioni Roman Style, the state-of-the-art factory introduced the concept of Prêt Couture that sealed the international rise of the brand

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In 1985 the Company founds in Penne its tailoring school, Scuola di Alta Sartoria, with the aim of transmitting to younger generations the genius of the Brioni sartorial method