Masters at Work

The Brioni Tailors are the boundless heralds of the House’s tailoring art, imbuing their artistry in all the unseen details that distinguish a Brioni garment. From the initial cutting to the final ironing phase, they impart their expertise to all the steps that bring a Brioni suit to life, rendering it an unmatched creation and an emblem of the brand’s sartorial excellence handed down from generation to generation. Every suit is the result of the Brioni method, a process unique to the company that requires 220 steps and more than 24 hours of effective workmanship.

Under the supervision of our tailoring experts, each suit comes to life thanks to more than 7000 meticulously hidden stitches made by hand. With the manual skill as its pivot, the Brioni suit caresses the body lightly and molds the silhouette with absolute precision. In this process of sculpture, the Brioni Master Tailors work with each client to create unique masterpieces in a harmonious dialogue between body, personality, needs and desires.

Genius of the Land

In 1959, Nazareno Fonticoli - one of Brioni’s founders and among Rome's most renowned tailors - and his business partner Gaetano Savini pioneered the idea of prêt-á-couture, creating a tailoring atelier of industrial proportions in Penne, in the Abruzzo region of Italy. Penne is home to the heart of the Italian sartorial tradition. In fact, tailoring has always run in the blood and in the unsurpassed manual expertise of Penne’s population. 


Today, Penne is Brioni and Brioni is Penne. With its cobblestone streets, dramatic castle, enchanting landscape, and its long winters and quiet summers, this calm town provides the perfect environment for craftmanship and dedication.

Treasure of Knowledge

Tailoring is a cultural legacy that takes decades to transmit from a seasoned master to a young talent. Brioni's founders faced the importance to safeguard the Brioni tradition with a bold intuition: invest in the schooling of new generations. It was 1985 when the Scuola di Alta Sartoria opened in Penne, quickly turning into an institution of Abruzzo and a crown jewel of Italian savoir faire. Having its very own tailors trained in its very own school is what sets Brioni apart in the firmament of men’s tailoring.

Only sixteen pupils are rigorously selected every four years to attend the courses at the school, housed in a stern historical building in the town center. With an ethical and artisanal mission, the Scuola di Alta Sartoria exceeds the mere training of the next Master Tailors: it is imbued with the belief that a meaningful future comes from the transmission of a deep-rooted heritage.