Made to order denim

Introducing Brioni made to order denim, a new service elevating the leisure wardrobe of the Brioni gentleman.

Available in select Brioni stores, the personalised denim service allows clients to choose from four different cut’s including two classic denim and two trouser styles and 13 of the highest quality denim fabrics.

Peak personalisation can be achieved by adding up to three initials to be monogrammed onto the garment, as well as selecting the stitching, buttons and label, to create a truly unique look.

Executed with the utmost precision, every piece is tailored to the individual to ensure an impeccable fit and superior quality.

Relaxed yet refined, and unmistakably Brioni.