In 1945 Brioni opens its first boutique in Rome on Via Barberini 79 soon becoming the lifestyle of choice for movie stars, heads of state and business leaders

In 1952 Brioni is the first brand in history to stage a men’s catwalk show pioneering the usage of male models. The event which took place inside the Sala Bianca at Palazzo Pitti in Florence introduced new silhouettes, bold colors and innovative fabrics.

In 1959 the Brioni ateliers open in Penne, Abruzzo, home to the heart of the Italian tailoring tradition. Called Brioni Roman Style, the state-of-the-art factory introduced the concept of Prêt Couture that sealed the international rise of the brand

The longstanding bond that links Brioni to the film industry and iconic Hollywood stars begins in the years of La Dolce Vita

In 1985 the Company founds in Penne its tailoring school, Scuola di Alta Sartoria, with the aim of transmitting to younger generations the genius of the Brioni sartorial method

Through the ’90s and ’00s Brioni was the name behind the style and unmistakable allure of 007

In 2016 Brioni opens its new Paris Flagship Store developed by David Chipperfield Architects. Depicting the contemporary essence of Rome where Brioni heritage, its roots and its tailoring tradition merges with the present and the future, the store emphasizes the brand’s distinctive identity