New York, July 2013 – Brioni announces the opening of three new boutiques in Chicago, Costa Mesa and Bal Harbour, strengthening its retail presence in the United States.
With a surface area of 291 m2, the Chicago boutique is located in the heart of the prestigious Gold Coast district, in E. Walton Street.
Located in South Coast Plaza, the Costa Mesa boutique has a surface area of over 245 m2, including two sales areas offering formal wear and leisurewear.
The Bal Harbour boutique, with a surface area of 215 m2, is in one of Florida’s main luxury shopping malls.
The three new boutiques reflect the Brioni concept store and are entirely fitted out with the use of premium lacquering, travertine, bronzed brass, velvet and ribbed wood.
“We are extremely proud of these store openings,” declared managing director Francesco Pesci, “The United States is a very important market for the development of our expansion strategy.”
With these latest openings, Brioni brings the total number of its stores in the United States to seven.