Milan, May – Brioni strengthens its presence in the Asian market with the opening of a new boutique in Hangzhou, China, one of the most significant business areas chosen to publicize the tailoring excellence and impeccable quality of Italian elegance. Brioni is ready to renew the Chinese gentleman’s wardrobe.
Housed in the luxurious Hangzhou Tower Shopping City, the boutique opens its doors to an exclusive clientele from the regions of central and north-eastern China.
The store extends over more than 100 square meters following the sophisticated Brioni concept, featuring the use of materials such as lacquer, brass, bronze and parchment. Local design is also referenced through the use of materials such as wood and natural fibers.
The opening of the new boutique is part of Brioni’s strategy of expansion. We are particularly proud to strengthen our presence in such a fundamental market as China,” declared managing director Francesco Pesci.

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