Vienna, April 22nd, 2013 – Brioni strengthens its retail presence in Europe with the opening of a new boutique in Vienna, in Seitzergasse, the city’s “golden quarter”.
Housed within a historic building, the two-story store has a surface area of 220 m2 and offers a range of leisurewear and formalwear. The elements used to create the interior layout are in line with the Brioni store concept: materials such as wooden reeds, bronzed brass, black glass, mirrors and velvet work together to create a refined interior.
The unique nature of this boutique reflects the elegance of this city,” declared managing director Francesco Pesci. “We are very proud to be here for the opening. Vienna is an important economic and cultural hub.”

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