June 2013 – Brioni strengthens its retail presence in Asia with the opening of a new boutique in Seoul.
The store has a surface area of over 83 m2 within Hyundai Department Main, offering a range of formalwear and leisurewear.
The two retail spaces within the boutique feature travertino floors, exquisite lacquering, bronzed brass, parchment and natural fiber wallpaper.
“We are very proud to celebrate the opening of the boutique in Seoul,” declared managing director Francesco Pesci, “which strengthens our interest in this market.”
This latest opening brings the number of Brioni stores in Seoul to five.