Sartorial know-how, the quintessence of technique and style, encapsulates all aspects of Brioni professionalism. The ability to keep this patrimony alive is achieved by the almost religious observance of techniques that through the generations have become our tradition. The creativity involved in handcrafting a Brioni garment is almost an art form: it takes between 18 and 22 hours to make one suit, 220 steps, equating to 440 hands working on one article. Each worker is dedicated to a single phase, with 80 workers for pressing alone. Stitches sewn by hand for each jacket vary between 7,000 and 9,000, depending on the model and the type of construction required.
The complexity of workmanship has reached levels that surpass sartorial standards and reflect the research, optimisation and evolution of a traditional art. Every sewing phase is followed by ironing and followed in turn by precise resting phases that vary according to the type of fabric and the garment’s geographic and climatic destination.
Serving the individual customer while guaranteeing an infinite number of solutions: Brioni Su Misura (Made to Measure) is the pinnacle of exclusivity.
Thursday is the new black: an exclusive online promotion is waiting for you in the next days.
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